On Wednesday, it was announced that Helzberg Diamonds had canceled a collaboration with Marchesa that was due to hit stores this month.

Now, wedding stylist Diane Lloyd Roth, owner of L’Armoire clothing boutique in New Canaan, Conn., told The Post that clients are turning their backs on the fashion brand’s pricey bridal gown collection.

“I tell my brides to bring [pages] from magazines, and [Marchesa is] always included. [Some clients] were going to go look at Marchesa … and now they’re getting cold feet,” she said. “They don’t want the association. The first question when someone’s getting married is, ‘Who are you wearing?’”

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